I need some help navigating the library search engine to find articles about companies research on consumer behavior
I’d be glad to help – the library subscribes to a lot of business-oriented databases that would be good for this topic.
I searched the EBSCO databases Business Source Premier, Corporate Resource Net, and Communications and Mass Media. I limited to full text articles, peer-reviewed articles, and articles published in the last five years. This search came up with over three hundred articles (click HERE to look through the results of this search yourself).
The research is in a lot of different things – “It's Got the Look: The Effect of Friendly and Aggressive 'Facial' Expressions on Product Liking and Sales”, for instance, researches how customers anthropomorphize products, and which types of products this leads them to prefer. “Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response” examines customer response to how widely a sale or promotion is offered. If there’s a specific type of customer behavior that you’re interested in finding research about, we can add that into our search words, too.
If you don’t find enough of what you need here, I would also recommend running similar searches in some of our other business databases, such as ABI/INFORM or Business and Company Resource Center. Please let me know if I can be of any assistance.